Pharrell Talks the Origin of BBC + Adidas Collaboration with W Magazine : Screens and Rhymes | "Sharing stories between Screens"

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  • Pharrell Talks the Origin of BBC + Adidas Collaboration with W Magazine

    Pharrell-Urs-Fischer-Portrait-for-W-MagazineIn Pharrell’s excellent profile in W Magazine, he gives details on how he and BAPE creator Nigo met, and how it led to the creation of the line Billionaire Boys Club.

    “I would get my jewelry made by Jacob the Jeweler,” Williams said, showing off his striking chains. “And Nigo, who started Bathing Ape [the hugely successful Japanese fashion line known as BAPE], would go into Jacob with pictures of me torn from magazines and say, ‘Make me the same thing as Pharrell in another color.’ Jacob told me this, and I loved BAPE, so I looked Nigo up when I went to Japan. Although he didn’t speak English, we became friends, and he encouraged me to start my own line, which became Billionaire Boys Club. I described to Nigo what I wanted the line to be, and he helped me make it happen.”

    He also revealed the name of his clothing collaboration with Adidas, called Adidas = Pharrell Williams. Complex analyzed P’s comments from the article, and does a great job of putting it into context in regards to how the super producer/designer extraordinaire has been rocking his Stan Smiths lately.

    This is probably one of the best interviews he’s given in his recent press run. The best in my opinion is his April GQ cover story written by Zach Baron. W killed the photo gallery as well—including a dope otaku inspired illustration by Mr. (a former pupil of Takashi Murakami)—so be sure to check it out.

    READ: “The Art of Being Pharrell”
    RELATED: “Pharrell’s “Frontin'” Video Changed My Life”